Google Analytics Bounce Rate Benchmark

While the highest bounce rate is for the news category which is 66 99. We reviewed traffic from a wide range of college and university websites graduate programs universities liberal arts colleges adult programs and law schools from january 1 2017 to december 31 2017. It s the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period.

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Bounce rate benchmarks 2018.

Google analytics bounce rate benchmark. As a rule of thumb a bounce rate in the range of 26 to 40 percent is excellent. So many blogs could have a 80 bounce rate on single p. A bounce is a single page session on your site. As we head into 2018 it s time for our fourth annual report on google analytics benchmarks for college and university websites.

Since google analytics is far and away the most popular web analytics tool it pays to know exactly how bounce rate is calculated in google analytics. Bounce rate in google analytics. The bounce rate benchmark report in google analytics allows you to compare each individual page on your site versus your newly created internal benchmark ultimately highlighting opportunities for optimizing content. In analytics a bounce is calculated specifically as a session that triggers only a single request to the analytics server such as when a user opens a single page on your site and then exits without triggering any other requests to the analytics server during that session.

Benchmark selection you can choose from over 1600 industry categories using a menu in the benchmarking reports. The shopping category has the lowest bounce rate of 47 39. You can also track the bounce rate of a single page or a segment or section of your site. Its because of the differences in the sample size their characteristics calculation methods so i have decided to list down the companies that performed the research the sample size date range on which the bounce rate.

Anything over 70 percent is disappointing for everything outside of blogs news events. 56 to 70 percent is higher than average but may not be cause for alarm depending on the website. The bounce rate you see in your overview report on google analytics is your site wide bounce rate. 500 999 daily sessions.

41 to 55 percent is roughly average. It is quite obvious that the intent of users is different. What s a good bounce rate anyway. This might not be the answer you re looking for but it often depends on the type of content.

You can further refine the data by geographic location and select from seven traffic size classifications allowing you to compare your property against properties with similar traffic levels in your industry. Is it the type of content where the query intent would lend itself to further exploration or not. There has been a lot of discrepancy between the bounce rate benchmarks as defined by various companies the ones defined in google analytics benchmarks reports.